While on the social front, Twitter has been a huge driver of conversations, trends and music discovery-especially for Latin music.
In 2018, the Latin music business grew 18% to $413 million, with streaming making up 93% of total Latin music revenues, according to RIAA’s 2018 Year-End Latin Music Industry Revenue Report. Streaming totals include paid subscriptions from platforms like Apple Music and Spotify Premium, which grew 48% year-over-year to $239 million in 2018. Luis Fonsi said in an interview with Forbesįonsi continued: “I think ‘Despacito’ was a huge part of it, but before ‘Despacito’ there had been amazing collaborations and artists doing you know, bilingual songs and collaborating with more American artists.” “I definitely think there was a before and after ….but I'm not ever going to take full credit for the Latin movement." In just under one year, the song accumulated 1.3 billion streams, earning the title as the most streamed song in 2017. “It was just that everything lined up correctly and I think that was the true success of the song, the fact that it wasn’t forced.”īieber’s vocals were added to the “Despacito (Remix)" and the track was re-released in April 2017. “Obviously when Justin did that remix, he sings a bit in English.but it’s really a Spanish song,” he said. He was doing what he did every single day: writing a new record.
(Photo by Lester Cohen/Getty Images for NARAS) 2018 Lester Cohenįonsi recalled the making of the “Despacito (Remix)" as “completely organic” and “not forced.” When Fonsi initially wrote the song, he wasn’t trying to cross over into a new market or create the next bi-lingual smash. 60th Annual GRAMMY Awards at Madison Square Garden on Januin New York City. NEW YORK, NY - JANUARY 28: Recording artists Luis Fonsi and Daddy Yankee perform onstage during the.
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